Customer Journey
1. Awareness Stage
Customer Actions
- Identifies research challenges
- Searches for solutions online
- Reads blog posts and articles
- Explores social media content
Touchpoints
- Website content
- Social media presence
- Educational resources
- Industry publications
Our Response
- Informative content creation
- SEO optimization
- Social media engagement
- Free resources
2. Consideration Stage
Customer Actions
- Evaluates service offerings
- Compares solutions
- Attends webinars
- Downloads resources
Touchpoints
- Service pages
- Case studies
- Webinar sessions
- Email communications
Our Response
- Detailed service information
- Success stories
- Interactive webinars
- Personalized communication
3. Decision Stage
Customer Actions
- Requests consultation
- Reviews proposals
- Discusses requirements
- Makes final decision
Touchpoints
- Consultation calls
- Customized proposals
- Service agreements
- Welcome materials
Our Response
- Tailored solutions
- Clear pricing
- Transparent process
- Quick response time
4. Retention & Growth
Customer Actions
- Utilizes services
- Provides feedback
- Seeks additional support
- Refers others
Touchpoints
- Regular check-ins
- Progress reports
- Support channels
- Feedback surveys
Our Response
- Continuous support
- Quality assurance
- Service optimization
- Loyalty programs